Snap announced My AI, its GPT-powered chatbot, on February 27, 2023. The company said the feature would roll out “this week to Snapchat+ subscribers” - meaning it was first available only to users paying for Snapchat’s premium tier, before later expanding to the wider Snapchat user base. Snap’s own announcement warned that My AI was “prone to hallucination” and that users should “not share any secrets” with it.